As featured in Unfolded Magazine Issue 06
Designer: José Hendo @
joseworld.com
Model: Kristel @
oxygenmodels.com
Mua: Mutsumi Shibahara @
muplus-ap.com
Words and Photography: Nardip Singh @ nardip.com
In the desire to get away from 'fast fashion', designer José Hendo
has invested much thought into adhering to her guiding principles
of 'Reduce, Reuse, Recycle'. Hendo promotes the use of
organic, untreated raw and recycled materials to “support ethical
trading and fair working conditions”, whilst raising awareness
about the “environmental problems and throwaway culture" that she
is against
The use of Bark Cloth, made from the ficus natalensis tree, a
UNESCO-recognised process dating back to the 15th century, is
something Jose Hendo would like to see used more in “mainstream
fashion”. Given its many uses, “different textures” and as Hendo
states is a “completely renewable resource as the tree
regenerates after a few months”: it makes for a compelling
case. The arboreal leather-like textile is durable, hardy and
importantly “doesn't require the same chemical-intensive tanning of
modern fabrics”.
Having visited the workshop, set up since 2008, in Tottenham,
viewed the rails of clothing and admired the walls adorned with
ideas; drawings and photographs: we can see the passion Hendo has
in promoting the clever yet economical use of material. Evident in
the use of cut-offs and end of rolls, Hendo also tries “to buy
organically such as with the use of hemp - we try to void wastage,
fighting against fast fashion, being economical with clothing and
extending the life of recycled garments”.
The drive and passion to make clothes must come from somewhere and
we are told her “mother was very elegant”, and as a child, Hendo
“loved making clothes for dolls” in fact, she “made families of
dolls (laughs) and dressed them all” using her “mother and sisters'
left over scrap material”. Later in life she went into finance, but
the creative artist within her submerged and a course at London
College of Fashion (University of the Arts) beckoned.
Hendo describes her style as "Beautifully sculptured, tailored,
inspirational and passionately conscious of the times. Drawing
inspiration from nature, sculpture and architecture". The
'Resonance collection' is “all about mother nature”, with garments
crafted from bark cloth. Hendo says its ultimately about “what
binds us all together”, with “mother nature as my muse”. Nature is
interconnected, “plants, insects and animals are dependent on one
another for regeneration,” so resources we use, should ultimately
“go back into that cycle”, be recycled or be biodegradable. Hendo
is conscious that “fashion should be sustainable, timeless and
something to last for years”, but also adaptable and “be worn many
different ways” - nature can be “sculptural, creating works of art
that inspire”. The versatility in the design is evident throughout
the interview and photo shoot, as the cloth can be “pinched,
extended or even turned inside out” to create a new shape or form,
allowing one to create their own interpretation – “empowering
them”. The thought process is evocative of how nature adapts and
the beauty is in its design.
Looking to the past, the 'Memories collection' is primarily
up-cycled and dedicated to her father, who Hendo remembers as
'always wearing a tie,' the colour or style of which 'gave her a
sense of his mood when she saw him go off to work at the
accountancy firm'. The statement pieces take those memories, but
also the 'memories of clothes that are re-used', merging them
together to create a visual impact, one will definitely remember.
Design is important, and when asked which celebrity or person (past
or present) she would you most like to dress, Hendo ponders and
says "Audrey Hepburn", because of her "classic timeless elegance".
It is something Hendo tries "to infuse into my garments, a sense of
timelessness".
Taking some of the past, but also looking to the future, the
'Contact collection' plays on the subtle contrasts, different tones
and textures of organic cotton. It explores “how we connect with
people, past, present and future by using neutral tones to focus
more on the shape and form of the garment”, It could be said that
the “silhouettes capture the imagination”, with twists, turns and
curves signifying a path from past to present. If there was a
model Hendo would most like to see wearing her designs on the
runway, it would be "Iman - if she were still modelling - for her
beauty, poise, elegance and presence".
Hendo runs "workshops designed to empower women of all ages" by
enabling them to construct simple garments. "What I do is simplify
the pattern making process. I also provide an up-cycling workshop
which involves redesigning and reconstructing used garments. This
is a very inspiring experience for them and this is where my 3R's
come into play. The underlying message in the workshops are to
promote the Reduce, Reuse, Recycle fashion consciousness". The
workshops are provided free by Hendo and she also finds time to
fund-raise for a children's charity, donating a percentage of
profit from sales.
The Radical Designers award Hendo won are important as "formal
recognition of the designer's hard work", but also "help when it
comes to the PR and marketing" aspect of her label. It helps
raise awareness of Eco-Fashion and Hendo believes that "people's
attitudes to ethical fashion have changed and will continue to do
so. People are now interested to know the story behind the labels
and are more aware of the environment and social impact of
fashion".
Hendo is clearly pushing boundaries with sustainable fashion and
her avant-garde work. Funding her label has been hard, but to date,
her venture has been completely self-financed. As advice for
young designers, Hendo says "Designing garments in these times
require an awareness of the environmental and social consequences"
and hopes that those who read this article "keep this at the
forefront of their work. It is also important to persevere because
this is a very competitive industry". Of the future, Hendo is
looking forward to showcasing her “A/W collection in February” and
as she firmly believes, “with God's grace”, will look to move ever
more “forward with her work” and vision for the label.